Hello! I’m Derek, and this is my wife Anna. We are the creators and owners of NatNoot – The Natural Nutrition Co. We grow wheatgrass using no chemicals or fertilisers of any kind it's all completely natural. We produce a range of cold pressed juice products that are totally natural, chemical and additive free. Our products have no artificial flavours or sweeteners but are still bursting with flavour and nutrients. This is the story of our business so far…

My whole life I’ve always been fascinated by nature and I always had an understanding and respect for how powerful it is. At the age of twelve, I was diagnosed with a very rare degenerative eye condition called Stargardts Disease. This condition means that I am progressively losing my eye sight. By the age of 16 I was registered blind. School was very difficult as I found the persistent sight loss hard to adjust to.

In my early 20’s I found it hard to get a job due to my sight. I was using wheatgrass juice to help ease inflammation in my knee and I had the idea of making it easier for people to take wheatgrass by producing readymade wheatgrass juice shots. As I was on a blind persons pension at the time, I was eligible to go on the Back To Work Enterprise Allowance scheme where you get support in setting up a business after being unemployed for more than a year. So in 2014 Natnoot started trading.

Within 6 month of setting up the business I started supplying my first shop, Kelly’s Centra Mountain Top Letterkenny. The store owner Martin Kelly was a huge support and this outlet generated revenue for me to expand more.

Our list of outlets grew and grew. We were receiving amazing feedback from people who took our products and this gave us real motivation to continue what we were doing.

In September 2018 we started a programme with Supervalu called the food academy. This is a programme where you get a chance to be listed by Musgraves. We created two new products, Believe and Achieve these are cold pressed fruit and vegetable juice drinks that come in 205ml bottles. Believe is a blend of cold pressed Celery, Apple, Kale and Organic Wheatgrass. Achieve is a blend of cold pressed carrot, Orange, Ginger and Turmeric Root.  

In January of this year, we were successful in our bid to get listed with Musgraves.

We are both so excited about this journey and we are really grateful to each and every person who has helped us along the way, this is a massive step for us and our family. I could not have done any of this without my wife Anna who is a huge support to me in every way.

Together we have become a small family business doing what we are a passionate about and we hope that you, and your family enjoy our products. We named the products Believe and Achieve because we know first hand, that if you truly believe in yourself, you can achieve great things.

Thank you,
Derek & Anna